Share the Magic of Movies This Season

Make this year special with gifts that feel personal, local, and meaningful. Varsity Cinema’s holiday offerings make it easy to treat the movie lovers in your life with everything from flexible gift cards and memberships to our newest sweatshirts and totes.

And this winter, you’ll receive one free movie ticket voucher for every $25 you spend on Varsity gifts. Just show your email receipt at the box office to redeem. It’s a small thank-you from us as you check off your holiday list.

Every purchase supports our nonprofit mission to bring independent films, beloved classics, and community programs to Des Moines. When you shop locally with us, you help keep the Varsity thriving all year long.

Explore our holiday options below and find the perfect gift! Bring your receipt to the Box Office, and we’ll package everything up for you in a golden envelope.

Gift Memberships

A Varsity Cinema membership is a thoughtful way to support while giving someone a year filled with screenings, perks, and community. Whether you’re shopping for a cinephile or someone who loves a night at the movies, a gift membership is a simple pick that feels personal.

And don’t forget, our BOGO Membership Sale is coming Friday, Nov 28th + Dec 5th. Memberships are available in eight levels and can be gifted annually. Each one comes with a physical member card tucked into a gold holiday envelope, ready to give.

How to gift:
Choose an annual membership level and select “I’m purchasing this membership for someone else” at checkout.

Members enjoy:

Free and discounted concessions and admission to films
Invitations to member-only advance screenings
Access to special events celebrating the best of independent cinema

This year, let your gift support a local nonprofit and help keep independent film alive in Des Moines.

Give A Membership

Gift Cards

Gift cards make it easy to give someone the freedom to enjoy movies however they like: new releases, beloved classics, or special events. They’re a convenient way spread cheer and to support your local nonprofit cinema during the holidays.

How it works

Choose your amount.
Enter your email and payment details.
Send the five-digit code instantly or schedule it for later.

A simple, affordable option for anyone on your list and a gift that keeps them connected to movies all year long.

Give A Gift Card

Gift Gear

See it. Wear it. Be it. We have brand new beige totes and crew necks in Drake University and Roosevelt High School high school colors to show your love for Varsity Cinema all year.

These new items won’t last long!

Ready to rock it?
See us at the concession stand on your next Varsity visit to pick up some new gear.